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General Outline
NLP or Neuro Linguistic Programming is about modelling; studying, understanding and transferring the skills of top performers in any field (Joseph O’Connor & John Seymour, Training With NLP, Thorsons 1994). By using NLP, you will be able to enhance a regular sales or marketing activity into a focussed, energetic and strategic experience.
NLP is an advanced tool used by many successful professionals in a whole range of activities. The simplicity of the tool plus its effectiveness makes it a much sought after edge of today’s marketing and sales professionals.
This program would benefit professionals from any field as marketing and sales also involves, for example, marketing of ideas, ‘selling’ oneself in an interview, influencing people, etc.
Program Objectives
By the end of the program, participants will be able to:
- Understand and incorporate the basic presuppositions of NLP into the area of sales and marketing.
- Building rapport by combining the elements of psychology and physiology.
- Sell using effective techniques of positive persuasion.
- Learn to subtly upgrade the quality of your product or services without bad mouthing the competitor.
- Positively anchor the name of your product in the mind of your customers.
- Clarify their sales goals and target customers to enable better focus in energy and strategy.
- Stay focus and motivated on achieving those goals while anticipating and preparing to face future challenges.
Description of Activities
| Sections |
Description |
| Basic Understanding of NLP |
Participants will be given a practical approach to understanding NLP and its presuppositions. They will also be thought how to Calibrate their Senses and VAKOG. |
| Building Rapport |
Participants will learn the most powerful tools in NLP which is building rapport using the techniques of Matching & Mirroring, Eye Accessing and Face Reading. |
| Marketing & Selling Using NLP |
Participants will learn to use the techniques of State Elicitation, Pace & Lead, and Anchoring to effectively market and sell their products and services. |
| Setting Crystal Clear Goals and Achieving It. |
Participants will learn to get their sales Outcomes crystal clear so that they will be highly motivated to achieve them quickly. They will also learn how to do a Timeline to anticipate future challenges and to prepare for it. |
| My Actionable Plan |
Participants will put their learning into structured plans of action. |
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